Monday, June 22, 2015

"JCK Style 360" Pamela Froman’s New One-of-a-Kind Wedding Ring Collection

Pamela Froman’s New One-of-a-Kind Wedding Ring Collection

By Jennifer Heebner, Senior Editor
Posted on June 19, 2015

Pamela Froman has long made rings worn for weddings, but she decided to commit to the category wholeheartedly at the recent Couture jewelry show. Enter Froman’s new Wedding collection of largely one-off bands and rings made in 18k and 22k gold and platinum with diamonds and colored gemstones.
Some 50 SKUs exist—about half were new for the show while others were already in her line—many with her signature Crushed metal texturing and two- and three-tone metal combinations (what she calls Harlequin and Mélange, respectively). For sure, the styles drove a lot of people to Froman’s booth.
“We met with dozens of new stores this year, and we expect to convert at least half of them to new accounts, besides the ones that already bought,” she says. (About 10 retailers bought into the collection at the show.) As far as her unconventional looks—Tiffany-style prong settings aren’t her bag—she feels the time is right to celebrate über-personal statements. And when you consider the research on what Millennials want—quality, uniqueness—the prescience of her uncommon commitment styles is clear. “I feel like the world is changing—you can make your own statement and be your own person,” she adds.
Stones of choice run the gamut from black opals to diamonds—gray, yellow, pinks—to morganite and more. “I use whatever stone I think will look good,” she maintains. Among her fave combinations: gray center diamonds with halos of Paraiba melee.
But singles needn’t be discouraged since many also buy Froman’s rings as right-hand styles and stacks. She’ll also set semi-mounts with CZs so that clients can choose centers themselves. Bands start at $1,000 retail while semi-mounts start at $1,200.
Twisted Crush Eternity band in 18k pink and white Crushed gold with 0.24 ct. t.w. diamonds, $2,860, by Pamela Froman
Twisted Crush Eternity band in 18k pink and white Crushed gold with 0.24 ct. t.w. diamonds, $2,860
Antique Crush engagement ring in 18k gold with a gray marquise-cut center stone and colorless diamonds by Pamela Froman

One-of-a-kind Antique Crush ring in 18k white gold with a 1.2 ct. opaque gray marquise-shape diamond with scroll motifs and 0.41 ct. t.w. diamonds, $3,960
Pamela Froman pink diamond ring in 18k gold with diamonds

One-of-a-kind New York Blush ring in 18k pink Crushed gold with a 0.76 ct. natural pink diamond with 0.26 ct. t.w. diamonds, $7,480
Pamela Froman opal engagement ring with diamonds in gold

One-of-a-kind Double Halo Ellie ring in 18k white gold with a 2.9 ct. Lightning Ridge opal with 0.27 ct. t.w. diamonds, $15,400
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