Pamela Froman’s New One-of-a-Kind Wedding Ring Collection
Posted on June 19, 2015
Pamela Froman has long made rings worn for weddings, but she decided to commit to the category wholeheartedly at the recent Couture jewelry show. Enter Froman’s new Wedding collection of largely one-off bands and rings made in 18k and 22k gold and platinum with diamonds and colored gemstones.
Some 50 SKUs exist—about half were new for the show while others were already in her line—many with her signature Crushed metal texturing and two- and three-tone metal combinations (what she calls Harlequin and Mélange, respectively). For sure, the styles drove a lot of people to Froman’s booth.
“We met with dozens of new stores this year, and we expect to convert at least half of them to new accounts, besides the ones that already bought,” she says. (About 10 retailers bought into the collection at the show.) As far as her unconventional looks—Tiffany-style prong settings aren’t her bag—she feels the time is right to celebrate über-personal statements. And when you consider the research on what Millennials want—quality, uniqueness—the prescience of her uncommon commitment styles is clear. “I feel like the world is changing—you can make your own statement and be your own person,” she adds.
Stones of choice run the gamut from black opals to diamonds—gray, yellow, pinks—to morganite and more. “I use whatever stone I think will look good,” she maintains. Among her fave combinations: gray center diamonds with halos of Paraiba melee.
But singles needn’t be discouraged since many also buy Froman’s rings as right-hand styles and stacks. She’ll also set semi-mounts with CZs so that clients can choose centers themselves. Bands start at $1,000 retail while semi-mounts start at $1,200.
Twisted Crush Eternity band in 18k pink and white Crushed gold with 0.24 ct. t.w. diamonds, $2,860
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